Crayola “I Feel” Collection
Crayola Color + Emotion = Craymoji
A unique project for Crayola - exploring the connection between color and feelings. Initiated by the outbound licensing team, this collection has far-reaching appeal. From concept to suggested application, it grew to be something bigger than simply the creation of licensable graphics. Inspired by Crayola’s trademark colors, the ‘Craymoji’ characters shine with personality and feeling.
Agency: StyleWorks Creative
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